The AVW Blog: Inspiration, Expertise and Advice

Casio: Accessible Watchmaking That Defies Time For over 70 years, Casio has embodied innovation, functionality and timeless design. Known for its robust, technological and accessible watches, the Japanese brand has won over millions of enthusiasts around the world. Whether you...
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Jaeger-LeCoultre: Watchmaking Craftsmanship at the Service of Timeless Excellence Since its founding in 1833, Jaeger-LeCoultre has been an iconic figure in Swiss watchmaking, renowned for its craftsmanship and technical innovation. Located in the peaceful Vallée de Joux, the manufacturer has...
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The Watch that Defies Time and Performance TAG Heuer, founded in 1860 by Edouard Heuer, is a Swiss watchmaker renowned for its innovative spirit and commitment to precision and performance. A specialist in sports timekeeping, TAG Heuer has combined the...
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The story of LIP: A French watchmaking legend LIP, an iconic brand in French watchmaking, has made history with its innovative spirit and exceptional expertise. Founded in Besançon, a leading watchmaking city, LIP has become much more than a watchmaker:...
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Zenith: The Rise of a Swiss Watchmaking Icon Since its founding in 1865, Zenith has established itself as one of the world’s leading watchmaking brands, embodying the perfect union of innovation, precision and traditional know-how. With a rich history punctuated...
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